Recently I was much impressed with an advertisement. It eulogized the work of life insurance men through whose efforts the Canadian people alone hold three and a half billion dollars of life insurance. The advertisement was signed:
"Yours for Life Insurance Service.”
At the top right hand corner were the words:
"THE LOVE THAT NEVER DIES”
and in the upper left hand corner that which impressed me most:
"THE MAN WE FORGET.”
Immediately the question arose in my mind: Who is the most forgotten man today? You will hardly believe me when I tell you it is the Man in the glory of God—the Man Christ Jesus! It is the solemn truth that in these so-called Christian lands, to thousands JESUS is the forgotten Man. Many honor Him with their lips, but their hearts are far from Him.
WHO is this Man we forget? None other than God's eternal Son, whose goings forth were from everlasting to everlasting.
WHAT has He done? HE—the highest of all—subsisting in the form of God—invested with all the uncreated splendor and glory of the Godhead—became a man, took the place of a servant, and was obedient unto death. And in that death on Calvary's cross He shed that blood which cleanseth us from all sin. Thus poor sinful man may be lifted from the depths of degradation to the heights of glory in association with Himself.
An immense sum is $3,500,000,000.00. But how paltry it is when compared with the riches of the glory He brought to God and the blessing He secured for every lost, penitent sinner who simply trusts in Him who accomplished that wonderful work on Calvary's cross!
The Lord Jesus Himself asks: "What shall it profit a man, if he gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul?" Mark 8:36, 3736For what shall it profit a man, if he shall gain the whole world, and lose his own soul? 37Or what shall a man give in exchange for his soul? (Mark 8:36‑37). Weighty questions indeed! Have you considered them?
"To lose thy gold is loss to thee;
To lose thy health 'tis more.
To lose thy soul is such a loss
That no man can restore.”
Let us consider three words from the advertisement: LIFE INSURANCE SERVICE.
"LIFE”
This is the first thing that the gospel promises. Jesus says: "Verily, verily, I say unto you, he that heareth My word, and believeth on Him that sent Me, hath everlasting life." Again, "He that believeth on the Son hath life.”
"INSURANCE”
This, too, we have in the gospel—insurance against loss and an insurance that pays such a rate of interest that no company can compete with it. In Matt. 19:2929And every one that hath forsaken houses, or brethren, or sisters, or father, or mother, or wife, or children, or lands, for my name's sake, shall receive an hundredfold, and shall inherit everlasting life. (Matthew 19:29) we read: "Every one that hath forsaken houses, or brethren, or sisters, or father, or mother, or wife, or children, or lands, for My name's sake, shall receive a hundredfold, and shall inherit everlasting life." Think of it! 10,000%, and Eternal Life!
"SERVICE”
Surely it is of the highest order, for the One who died on Calvary's cross to save you now lives in glory at God's right hand to serve you. "He ever liveth to make intercession for us.”
"THE LOVE THAT NEVER DIES.”
Truly His love never changes, never dies. "Jesus Christ the same yesterday, and today, and forever." We may forget Him, but He never, never forgets us. "Having loved His own which were in the world, He loved them unto the end.”
Dear one, are you still a stranger to this blessed Savior? Don't ignore Him any longer. Come to Him now! Secure for yourself these wonderful blessings, and enjoy His love that never dies.
Did you say, "What about the premium?”
Jesus Himself has paid it all! Now He says: "Whosoever will, let him take the water of life freely.”
"Take it now and happy be.”